Branch, Robert

Professor – Instructional Technology
IT

Research Interests:

Instructional Systems Design: Studying ways to facilitate the complexities associated with student centered learning. Conducting research the effectiveness of the Analysis, Design, Development, Implementation and Evaluation (ADDIE) paradigm.

Visual Literacy: Generating a taxonomy of visual grammar. Collecting empirical evidence about how people process information and construct knowledge using visual cues of varying sophistication.

Featured Publications:

Gustafson, K. L., & Branch, R. (2002). What is instructional design? In R. A. Reiser &J. V. Dempsey (Eds.), Trends and issues in instructional design and technology, 16-25.

Branch, R. (2000). A taxonomy of visual literacy. In A. W. Pailliotet, & P. B. Mosenthal (Eds.), Advances in reading/language research Volume 7: Reconceptualizing literacy in the media age (pp. 377-402). New Jersey: JAI/Ablex Publishers.

Branch, R. (1999). Instructional design: A conceptual parallel processor for navigating learning space. In J. van den Akker, R. Branch, K. L. Gustafson, N. Nieveen, & T. Plomp (Eds.), Design approaches and tools in education and training, (pp. 145-154). Dordrecht, The Netherlands: Kluwer Academic Publishers.

Fitztgerald, M., Orey, M., & Branch, R. (Eds.). (2002). Educational technology and media technology Yearbook, vol. 27. Englewood, CO: Libraries Unlimited, Incorporated.

Branch, R., & Fitztgerald, M. (Eds.). (2001). Educational technology and media technology Yearbook, vol. 26. Englewood, CO: Libraries Unlimited, Incorporated.

Branch, R., & Fitztgerald, M. (Eds.). (2000). Educational technology and media technology Yearbook, vol. 25. Englewood, CO: Libraries Unlimited, Incorporated.

van den Akker, J., Branch, R., Gustafson, K. L., Nieveen, N., & Plomp, T. (Eds.). (1999). Design approaches and tools in education and training. Dordrecht, The Netherlands: Kluwer Academic Publishers.

Education:

Doctor of Education, Virginia Polytechnic Institute and State University, Blacksburg, Virginia Curriculum and Instruction (May, 1989) Dissertation: The Effects of Flow Diagrams and Texts with Instructive Questions on Learning Verbal Chains.

M.A.(Ed.)Technology Education (May, 1980), Department of Industrial Education and Technology Ball State University, Muncie, Indiana.

B.Sc.Industrial Arts Education, Cum Laude (May, 1979), Department of Industrial Arts and Technology Elizabeth City State University, Elizabeth City, North Carolina.